Ways to Promote Your Business Using Skype

your business is not limited to an ad in the paper. Here are some cost-free ways to hypercharge your business and make it both global and personal at the same time using skpe.

Use SkypeWeb Alerts to Get Customers

Using the SkypeWeb alert lets the world know you are ready for business the minute you log on to Skype and choose your Skype Me option. The SkypeWeb alert is a status button that signals your availability and a direct contact link to you. You can post a SkypeWeb alert on your home page, a blog, an email signature block, and basically any Web page that gives you an opportunity to post contact information. The SkypeWeb button not only automates this process but also puts you literally one click away from anyone who needs to reach you from the Web.

Conduct a Global Town Hall Meeting

A powerful way to promote your business is by simultaneously promoting a good relationship with the community you serve. Skypecasting provides a convenient and inexpensive venue for accomplishing these goals. The community feels connected to that institution or company because they are able to get quality information and answer questions directly. This kind of Skypecast engenders trust, and trust translates to a larger customer base. Informational Skypecasts can work for real estate firms explaining tax abatement programs; pension consultants providing workshops on retirement benefits and strategies; law firms providing guidance on estate planning; accounting firms explaining the implications of new financial reporting and disclosure procedure; product safety associations providing consumer information; and financial consultants and accountants offering valuable tips on how you can protect yourself from fraud and identity theft. In short, just about any business with a need to provide consumer information outside the sales cycle can greatly benefit from Skypecasting.

Improve Customer Service with Skype Call Transfer

If you’re a business user seeking to set up call center functionality or a software developer creating Customer Relationship Management–like applications, then you’re in luck. Skype can provide you with the means of dynamically routing and transferring incoming calls from one Skype user to another. Here’s one scenario: Your customer makes a free call using Skype. The call center recognizes the Skype Name of the customer and routes the call to the appropriate party. No need for an operator or extension numbers. Instead of passing the buck, you’re passing the benefits of decreased customer servicing expenses with higher satisfaction — a win-win combination.

Large-Scale Online Conferencing

Imagine trying to set up an audio conference call to accommodate the 500 or so shareholders in your public company as you review quarterly earnings. If you provide a toll-free number, the call can cost you something like ten cents a minute per caller. This amounts to $50 per minute, or $3,000 per hour. An alternative approach is to use a Skype related service that allows Skype users to dial in from their Skype software to the audio conference at no cost. This free service can accommodate up to 500 attendees at a time.

Mentoring and Training

Visiting your client’s office for one-to-one personal training and mentoring helps to build a healthy customer relationship. Having that physical presence, especially when that client is a 1,000-plus miles away, is costly for both you and the client. Why travel? The advent of video conferencing,Web-based collaboration, and the ability to have both you and the client interactively taking turns driving the mouse and keyboard, result in an alluring medium for one-on-one mentoring, all with zero travel time and cost. Here’s how to do it. Start with some Web conferencing software. Set up your client on Skype. Call your client over Skype and post a link to your private Web conferencing and mentoring session. The client clicks the link, and within minutes, both of you are actively engaged working together on a spreadsheet, a requirements document, or whatever else fits the occasion. You can stop the session and resume at any time, transfer files, post links on a Skype chat, and add others to the Web mentoring session. This venue is sure to be a hit with your clients.

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