Online Video Streaming: When to Use Podcasting

Podcasting is the right choice for many scenarios (but not all). If you are media professional, you will agree that many of your clients want to consume a podcast but aren’t fully aware of the commitment it entails. In order to be a good vendor, you must provide existing and prospective clients with the proper perspective on what’s involved with podcasting. Let’s first take a look at some good reasons to use podcasting.

 Compete in an Open Market
Podcasting is a relatively open market, which means that independently produced shows can do as well as those produced by major television studios. While ABC, CBS, and NBC can spend a fortune on promoting their podcasts, you’ll find that independently produced shows are right next to them in rankings. What makes it possible for independent shows to do this well is the democratic nature of podcasting. Podcast consumers want good content. While it helps to have a major network promoting things, if you can get a little bit of buzz on your own, you can succeed.
 Grow an Audience
Podcasting can be used to successfully grow audiences for other products you may offer. Many book authors have podcasts which help in exposing their books. The same holds true for professional speakers who want additional exposure. Even those without fi nancial goals in mind can benefit. For example, several churches have begun to take their services or sermons and make them available. This allows people who can’t attend (such as the sick or those traveling away from home) to stay in touch with their church and faith. If you already have an audience in a traditional medium, using a podcast can strengthen or build the connection.
Save on Traditional Distribution Costs
Another benefi t of podcasting is that it can help reduce traditional distribution costs. For example, a podcast calikely use the camera manufacturer’s gear (and they might mention it), but broadening the scope of the podcast will help it succeed. Let guests talk about other technology they use and things they like, right. Don’t just limit a podcast so it becomes a marketing shill—otherwise, your audience will stop tuning in.n help minimize shipping, duplication, and mailing costs. Due to the subscription nature of podcasts, you can minimize the use of email blasts and promotion efforts that you would have to do to remind people that stuff is up online.
Podcasts can also replace other forms of traditional media. For example, anorganization could turn its printed newsletter into a podcast. Selected stories could be turned into an audio or video podcast, while the traditional newsletter could be included as a PDF fi le within the podcast. Podcasts offer an opportunity to translate old media to new media; this can offer new opportunities for cost savings and growth.
Brand Extension
Let’s face it … there are a lot of similarities between most commercial products. For example, why choose one digital camera over another? Depending on whom you talk to, you can get a myriad of reasons … and that’s where podcasting can come in. Through a podcast, a manufacturer can teach its product users and potential customers how to get more value. Podcasting offers walk-away brand extension, the ability not just to promote a product, but also to show people how other people are using the product. The camera manufacturer could not just have engineers or product managers talking about the latest features. Rather, they should interview professional photographers talking about photo techniques as well as showcase amateur photographers and their photos. Sure, these people all.

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